KVR Audio

VELLISLAV · Post by **VELLISLAV** » Thu Jun 30, 2016 7:24 am

Hello i was thinking about how could music industry be strong again in modern digital era and my opinion is that global music need new commercial digital formats and players used by all musicians - if you have any thoughts or ideas about it please share it here.Thanks

ATS · Post by **ATS** » Thu Jun 30, 2016 7:58 am

VELLISLAV wrote:Hello i was thinking about how could music industry be strong again in modern digital era and my opinion is that global music need new commercial digital formats and players used by all musicians - if you have any thoughts or ideas about it please share it here.Thanks

the music industry staying with and nuturing talent for the long run like they used to do a long time ago. Now if your first album isn't a hit you are gone.

trusampler · Post by **trusampler** » Thu Jun 30, 2016 8:09 am

Just like the music has evolved so has the music industry, yesterday was yesterday and it will never be the same again.There will always be music and whether or not the conventional methods return or not, I think it's quite obvious to any who studied the business of music it will not. Regardless we move forward.

As far as new digital formats, we have quite a few available, but I'd love see the technology of better working components, such as larger memory on hard drives,ipods,phones with media in mind etc. with faster speeds, to be able to playback better sounding media vs. compressing to mp3 in order for the fidelity to be at a higher standard for listening purposes, but even now, most are fine with mp3's and overall, people don't concern themselves with it.

If the global media we're to start pushing the " better quality components at a lower cost for listeners " ,everyone would buy into it, but lets not forget, this is a business so cheaper components mean a higher margin for profit,so again likely it will never happen.

tehlord · Post by **tehlord** » Thu Jun 30, 2016 8:37 am

The music industry is stronger than you think now.

It's always been hard for the little guy to make it, no more so now than it ever was.

The difference now is that the music industry (in terms of popular music) peddles sh1tty, non lasting music because it drives future sales. They don't want you to buy and keep a classic album that you'll listen to for decades, they want you to buy what's hot now, forget about it, and then buy what's hot now....again.

Polychrome · Post by **Polychrome** » Thu Jun 30, 2016 2:19 pm

If the buying public was interested in nurturing talent for the 'long run', and for finding and buying music that is a bit more timeless and less 'of the moment', that could make a big difference. I don't see that happening right now, however, and there currently isn't much of a 'buying public' at all, since the current trend is to listen to cheap or free music streaming, or to just steal music online.

Maybe a good starting point would be somehow to get more consumers interested in good music in general. For a lot of people, music is not regarded all that highly these days...it's just cheap sonic wallpaper to them, not a vital part of culture.

DJ Warmonger · Post by **DJ Warmonger** » Thu Jun 30, 2016 2:24 pm

If people bought music, things would be different. Nowdays the industry is sponsored rather by wanne-be-producers than listeners

Hink · Post by **Hink** » Thu Jun 30, 2016 3:41 pm

the music industry has shifted it's focus, enough "stars" to fuel the dream and the industry is selling tools to those chasing rainbows and those just following their passion. Tehlord is right, it was never easy to make it (a term that kind of rubs me the wrong way) and now it's harder. But back in the day how many of those who made it didn't eventually crash and burn? Maybe you get lucky and get to be one of the few that keep the dream going, sell lots of albums and tour your ass off. Are you sure that's what you want? (as I grow older I see the value in "careful what you ask for")

One nice thing about getting old is hindsight is 20/20, like a line from one of my songs "it's gotten way to hard to be a dreamer now that I've outgrown all my dreams"...the fact is I'm cool with that. I say it often, if I could tell a 20 year old Hink one thing it would be "dont sweat it, have fun, there is post pipe dream happiness", in fact it's kind of a relief to be on this end of the spectrum.

It seems to me the music industry is quite a bit about selling gear to people like me who are just having a ball doing their thing with no expectations, people who are chasing the dream and people living the dream. A smaller percent is actual artists making big bucks from their music (and for every artist that is making good money others are making a lot off of them) and as I look around at those who have "made it" I question at what cost?

We were talking about this over the weekend, I stopped going to shows when ticket prices for a two band show went over 25 dollars. Believe it or not I saw a ton of great shows in the 70's and 80's and I stopped right around 1990. Promoters got greedy, it became near impossible for the average Joe to get could tickets at face value because agencies were buying up all the good seats before the tickets went on sale and I gave up. Now those same bands are back together touring and they expect me to pay hundreds to see a bunch of old farts who are older than me playing the same old songs I have been listening to for decades. There are other things I would rather spend my money on now and I'm still supporting the music industry

camsr · Post by **camsr** » Fri Jul 01, 2016 4:26 am

Pornography in VR with binaural head tracking by Waves

Aryaroman · Post by **Aryaroman** » Fri Jul 01, 2016 4:52 am

If people stopped downloading it off the net and didn't break their ears by listening to loud noise.

anomandaris1 · Post by **anomandaris1** » Fri Jul 01, 2016 4:56 am

Industry doesn't equal art.
People used to buy CDs just for 1 or 2 good songs. Now you can buy just the song you like, so noone can sell garbage products.

Chemik · Post by **Chemik** » Fri Jul 01, 2016 10:42 am

What many people consider to have been the halcyon days of music certainly were for the big labels and record stores. The artists, meanwhile, were making practically nothing. Most were bankrupt around the time their labels dropped them. Nowadays, many artists have direct control over their marketing, image, distribution, touring schedule, endorsements, and, most importantly, their creative direction. Indy bands that really want to work it can definitely make a good living.

I would say that "good" working bands today have it better than ever. They, just like many other people, can sometimes think they don't since the illusion of the 'big record deal' isn't around anymore. And that is a great thing.

VELLISLAV · Post by **VELLISLAV** » Fri Jul 01, 2016 11:58 am

Thanks for your reply guys ...i thing the mp3 isn't format that should be supported by big companies - the problem today isn't only overloading network with music made by 'producers' which don't understand difference between minor and major ,but also 'big companies' doesn't do anything to push things in right direction - today u have to be songwriter,sound designer,mixing and mastering engeneer,publisher,promoter and so many other things that till the end of 90's was job to somebody ...where are these guys now in the whole picture - few sites that sell mp3 for easy profit are not industry but the end of it .

VELLISLAV · Post by **VELLISLAV** » Fri Jul 01, 2016 12:05 pm

Chemik wrote:What many people consider to have been the halcyon days of music certainly were for the big labels and record stores. The artists, meanwhile, were making practically nothing. Most were bankrupt around the time their labels dropped them. Nowadays, many artists have direct control over their marketing, image, distribution, touring schedule, endorsements, and, most importantly, their creative direction. Indy bands that really want to work it can definitely make a good living.

I would say that "good" working bands today have it better than ever. They, just like many other people, can sometimes think they don't since the illusion of the 'big record deal' isn't around anymore. And that is a great thing.

Basically i am agree with u at some points but what today music is missing most is music connection,the trill - in the old days you can just grab a guitar ,play few chords ,sing something catchy and it's potential hit climbing by the the industry chain - now is just video on youtube with 15 followers

SampleScience · Post by **SampleScience** » Fri Jul 01, 2016 1:10 pm

I've watched many conferences and read a lot on the subject. From what I understand, there is more people now making a living producing music, but they make less money than the musicians who "made it" 20 years ago. In the nineties, you could get a 30k advance just to produce one track, according to Marc Kinchen (see Future Music issue 304).

Yesterday I read an interesting article on the subject:

https://www.careersinmusic.com/how-to-m ... c-is-free/

It shows how some musicians find new ways of making a living with music. It won't apply to everyone, but it's interesting to read...

xoxos · Post by **xoxos** » Sat Jul 02, 2016 1:09 am

stupider consumers?

ritual sacrifice?

the tears of a virgin?

thinking of lovecraft's well-known couplet

why would anyone want the music industry to live? didn't you see what happened the last time?

What could bring back music industry to life