What does the future hold for Magix?

[pc2000]

Magix is on the way to obsoleting themselves eventually. What innovations have they brought to market in the past 5yrs? They have become a marketing machine that's focused primarily on content not actual development of anything new. They Piecemeal features and plugins into all their software, then insult the public by introducing plugins that's at least 8yrs old as being something new. The eFX line they keep introducing into every product can be seen in this 2011 video around frame 2:47 https://www.youtube.com/watch?feature=p ... zcM#t=165s They haven't been bothered to at least update the GUI's.

Magix also keeps recycling the same instrument plugins across their music app line. They could just create a player that plays all the various library sounds instead of releasing all these dedicated players that's simply using the Independence sample engine. Do they have a Cakewalk situation going on that will lead to their demise? Did they downsize the development team or is there even a team?

I haven't bought anything from them in quite awhile. There hasn't been anything to upgrade to or get excited about in a long time. I'm not repeatedly paying for loops, recycled Fx and instruments or minor features. Acid Pro 9 for example just seems to be more Magix smoke & mirrors! Compared to version 8, what have they actually done under the hood that's worth an upgrade?

In this climate of companies going under, I really hope Magix can find a new focus of really doing something innovative or actually improving their products beyond loops, small Gui changes, minor content and marketing hype. Please don't become the next cakewalk! I don't want to see this for a beloved brand.

[Danilo Villanova]

They just don't care about their products or their users. I sincerely hope that they sell Samplitude and another company takes over and gives it the attention it deserves.

[Karma_tba]

Who gives a mutha f* ck!!!!

[vurt]

Who gives a mutha f* ck!!!!

[goldenanalog]

Magix is on the way to obsoleting themselves eventually. What innovations have they brought to market in the past 5yrs? They have become a marketing machine that's focused primarily on content not actual development of anything new. They Piecemeal features and plugins into all their software, then insult the public by introducing plugins that's at least 8yrs old as being something new. The eFX line they keep introducing into every product can be seen in this 2011 video around frame 2:47 https://www.youtube.com/watch?feature=p ... zcM#t=165s They haven't been bothered to at least update the GUI's.

Magix also keeps recycling the same instrument plugins across their music app line. They could just create a player that plays all the various library sounds instead of releasing all these dedicated players that's simply using the Independence sample engine. Do they have a Cakewalk situation going on that will lead to their demise? Did they downsize the development team or is there even a team?

I haven't bought anything from them in quite awhile. There hasn't been anything to upgrade to or get excited about in a long time. I'm not repeatedly paying for loops, recycled Fx and instruments or minor features. Acid Pro 9 for example just seems to be more Magix smoke & mirrors! Compared to version 8, what have they actually done under the hood that's worth an upgrade?

In this climate of companies going under, I really hope Magix can find a new focus of really doing something innovative or actually improving their products beyond loops, small Gui changes, minor content and marketing hype. Please don't become the next cakewalk! I don't want to see this for a beloved brand.

They're interesting. Bought SEK'D a while back (1999) - they relatively recently bought Sony's pro line of software products (2016) - Sonic Foundry's old stuff.

I really dont care what happens to Samplitude - it was a superb product back in its day when it was actively supported; but I stopped caring w/X2 - bluntly: there are just too many superb DAW's these days, each with their own ecosystem.

But Sequoia is a somewhat different story:

https://en.m.wikipedia.org/wiki/Magix_Sequoia

Sequoia may no longer be SOTA from a technical perspective; but a lot of production houses may still be reliant on it for their day-to-day work.

Ok: Sequoia still seems to be actively supported:

https://www.magix.com/us/music/sequoia/new-features/

What Magix/their Samplitude group doesn't convey, is that the *actual* version numbers (or builds, if you will) of both Sequoia and Samplitude (the 'little brother' of Sequoia; like Cubase and Nuendo) are very close to the same! So its probably safe to assume that both Samplitude and Sequoia are still supported; they're just not as actively marketed -

I do agree that you get 'older' software when you buy their DAW bundles; but the plus side of that is that since Magix own a fair amount of ip - when they do their yearly deal, you can get a *killer* amount of stuff for a great price!

Lets also keep in mind that Sound Forge is now 64 bit - that hadn't happened until Magix got a hold of it. What else that they do with it has yet to be seen - but if its bundled for a bargain price with say: Samplitude X5 at some point - i might update what I have.

[codec_spurt]

Who gives a mutha f* ck!!!!

Karma, how the hell are you?

You are right of course, who gives a shit.

Got any more tunes to drop?

I don't think I've heard a bad track from you yet.

Hope you're well.

Chuck us a bit of music will ya?

[inkwarp]

magix is solely about making money these days. it's all 'music studio' and video editors for 'hobbyists'.. a shame as SAMX is a top bit of kit but they seem stubborn in maintaining the opaque workings of that ( and sequoia i guess). no great help resources ( down it seems to one user Kraznet, otherwise f'all) no attempt tp modernise the gui etc. so they are just re-branding stuff, SForge and Acid, hilariously expected to be brought bang up to date and so it seems that making it 64bit is enough of a 'major overhaul' end of. the interface is terrible, and i don't see how they are going to attract users who have used Acid in the past. there is no marketing to speak of, just numerous iterations of existing plugins as good as some of those are. the upgrade to X4 is a truly baffling iteration, now it has .. automation lanes.. and a plugin browser. whoop whoop, i can't say that's of any real importance for me. the really puzzling and sad thing is that on the actual Samplitude forums, there is almost NO discussion of this 'whole number' upgrade. it's utterly bizarre. like i say , they could really compete in the DAW market but they seem bafflingly reluctant to do so...

[Danilo Villanova]

Yeah, Sam forums are a ghost town and X4 seems to be a buggy mess no one cares about in MAGIX. Such a shame, it really is a powerful DAW and could be a top dog if they modernized the UI and made it super stable. A great product managed by a terrible company.

[morelia]

They just don't care about their products or their users.

Bam! Nailed it.

[Coxy]

My own feelings on this are well published on these forums.

Magix struggle with a fragmented product line and challenges with its place and direction in the market. They should hire me to fix it.

I mean look at this;


Simplification and streamlining of product line is what they need then to effectively market the products accordingly. That way they're not then splitting your development resource in 10 different ways trying to maintain too many product lines.

This will help customer choice, increasing new customer entry and giving a solid upgrade path for existing customers, maintaining retention in what is now a competitive market.

But damn... do I still miss Samplitude... It's one hell of a DAW.

[pc2000]

My own feelings on this are well published on these forums.

Magix struggle with a fragmented product line and challenges with its place and direction in the market. They should hire me to fix it.

I mean look at this;


Simplification and streamlining of product line is what they need then to effectively market the products accordingly. That way they're not then splitting your development resource in 10 different ways trying to maintain too many product lines.

This will help customer choice, increasing new customer entry and giving a solid upgrade path for existing customers, maintaining retention in what is now a competitive market.

But damn... do I still miss Samplitude... It's one hell of a DAW.

Thanks for the responses of those acting like grown men and women with relevant non-abusive conversation. Greetings Coxy! Personally, I don't feel they have too many products that's the basis for what's going on at Magix. Some of those products are just cut down versions of the main product. The powers that be are the issue.

Here's an excerpt from reddit.com from someone named... UsedToWorkAtCakewalk.

Many of us believed that Sonar was more successful in recent years than it's been in a long time. Was Cakewalk losing money?

Yes it was losing money. A plan for profitability was floated but it was shot down because it wouldnt have made enough money to satisfy Henry. My gut feeling also tells me that it was not presented in the best light to Gibson because it also would have required removing a few high end earners that were shitty leaders and had the ear of the decision makers more so than the actual innovators and worker bees. I was not high enough on the pyramid to know more than that but I suspect that Henry was also angry over past performance and not willing to keep things going. Gibson didn't have any idea what we did or who our customers were so it probably looked like a risky move either way.

What was it like in the following days of the announcement?

Lot's of drinking. It happened really fast. The people that gave the best foot rubs to glorious leader stayed around the rest of us were let go. It was a surprise for two reasons:

momentum was literally JUST went out and so did its first update. This had the potential for new monies and reach beyond SONAR users.

another idea was in the wings and also days away from being released that also had a shot for more monies.

If someone bought the company, how likely would it be that the whole team return?

Bringing everyone back would be a mistake. There is some dead weight that needs to go for it to be profitable. Consider this, near the end there were more that were a part of "management" than developers actively working on any single product.

Why has the CEO of Cakewalk said nothing on this?

There is no CEO of Cakewalk. The person overseeing Cakewalk also manages Gibson Pro Audio. She means well but doesn't know anything about software and placed her faith in the most retardest of employees. Im not in touch with everyone but I heard that the guy who was in charge of sales at cakewalk got a job at Gibson. Which is hilarious because that guy was f**king awful, could barely use SONAR and sucked at sales. He was on really good terms with the Pro Audio manager.
Here's the page for the full conversation. https://www.reddit.com/r/Cakewalk/comme ... _here_ama/

My feeling is that a similar situation may be going on at Magix? These are apparently the folks responsible for their debacle? https://www.magix.com/us/company/management/
This page is riddled with comedy. https://www.magix.com/us/company/innovations/

Unfortunately, folks look after their own interest on various levels and some are just clueless or don't care about customers as some have suggested. Some may find this of interest. https://www.crunchbase.com/organization ... n-overview They get to drink their own Kool-Aide!

[SoundPorn]

No they're issue is clearly that they are trying to sell like 5 different DAWS in an over crowded market they over saturate themselves.

[Coxy]

No they're issue is clearly that they are trying to sell like 5 different DAWS in an over crowded market they over saturate themselves.

Correct.

[Danilo Villanova]

They have lots of consumer level products that are probably way more profitable than their DAWs. And their entry level DAWs are probably more profitable than Samplitude and Sequoia. How many people in the world actually use Samplitude? A few hundred? Why would they devote resources in developing those products and try to compete with Steinberg, Ableton or Presonus when that's not their forte? Samplitude itself absolutely has the potential to be the king but I don't think they're willing to fight for the crown. They're not people who are interested in professional music production. They should not be managing those type of software. Again, I sincerely hope they decide to sell Sam and Seq.

[Aloysius]

She looked into the crystal balls and said ... ''I haven't got a fuk'n clue mate''.