I could see this happening for some people that aren't too invested in artists, or maybe they do care but not always (e.g., as the article says, in a mood or doing an activity) and as lower-cost background music in public and semi-public places.“I actually think 10 years from now, you won’t be listening to music,” is a thing venture capitalist Vinod Khosla said onstage today during a fireside chat at Creative Destruction Lab’s second annual Super Session event.
Instead, he believes we’ll be listening to custom song equivalents that are automatically designed specifically for each individual, and tailored to their brain, their listening preferences and their particular needs.
Khosla noted that AI-created music is already making big strides — and it’s true that it’s come a long way in the past couple of years, as noted recently by journalist Stuart Dredge writing on Medium.
As Dredge points out, one recent trend is the rise of mood or activity-based playlists on Spotify and channels on YouTube. There are plenty of these types of things where the artist, album and song name are not at all important, or even really surfaced. Not to mention that there’s a big financial incentive for an entity like Spotify to prefer machine-made alternatives, as it could help alleviate or eliminate the licensing costs that severely limit their ability to make margin on their primary business of serving up music to customers.
AI-generated chart toppers and general mood music is one thing, but a custom soundtrack specific to every individual is another. It definitely sidesteps the question of what happens to the communal aspect of music when everyone’s music-replacing auditory experience is unique to the person. Guess we’ll find out in 10 years.
Human created music will never be snuffed out (prisoners created illegal art in concentration camps like Auschwitz and Tule Lake). But I agree it could have a hard time commodity-wise when AI music is good enough. N.B. venture capitalist Vinod Khosla makes a distinction between AI "song equivalents" and music.
